Today, however, the pesticides used on 'conventional' cotton increasingly threaten people, wildlife and the environment. Most pesticides were originally developed as toxic nerve agents during WWII and it is no wonder they have been linked to many forms of cancers.

Conventionally-grown cotton occupies only 3% of the world's farmland, but uses 25% of the world's chemical pesticides.

As insects gradually become resistant to pesticides, ever-increasing amounts are applied to be effective, resulting in massive ecological disasters and crop failures. These hazardous pesticides also pose an increasing danger to wildlife. A 1993 EPA study estimated that 'one to two million' birds are killed annually by carbofuran, just one insecticide used on cotton! This is only one of many tragic effects on our wildlife.

It doesn't end there. Conventional cotton is also a major user of toxic herbicides, fungicides and defoliants. During processing, it is subjected to chlorine bleach, heavy metal dyes and formaldehyde resins (the hidden hazard of 'easy care treatments'). The bleach is almost worse than pesticides, causing myriad health problems and vast environmental damage.

Additionally, genetically modified cotton now accounts for 75% of cotton grown conventionally. It is no comfort that cotton is also a food crop: cottonseed oil is used in many processed and snack foods and cottonseed is used in cattle feed.

Organic farmers rely on crop rotation to replenish and maintain soil fertility. Mechanical cultivation and botanical or biological means are used to control pests and weeds.

A field must be pesticide-free for at least three years to be certified organic, and the cotton must be processed according to international organic standards.

• Manual farming and organic practices have a lower carbon footprint as the entire process consumes less fuel and energy and emits fewer greenhouse gases.
• Not from genetically modified cottonseed.
• Grown with natural rather than synthetic pesticides and fertilizers, no chemical defoliants used.
• Eco-friendly processing that does not compromise workers' health and helps reduce water and electric use and toxic runoff, e.g. non-chlorine bleach, silicon-free softeners and low impact, azo-free dyes.
• Strict testing ensures the absence of contaminants like nickel, lead, formaldehyde, amines, pesticides and heavy metals.
• People with allergies and chemical sensitivity especially benefit from organic cotton clothing, as conventional cotton may retain harmful toxic residues. Even if you don't have sensitive skin, organic cotton will just feel better against your skin.

As pests develop resistance, farmers desperate to keep up yields often resort to more and more applications of expensive pesticides. The chemical treadmill leaves them heavily in debt, and caught in a vicious circle. Facing barren, devastated fields and contaminated water, many small farmers have been forced to abandon their livelihood altogether.

Organic farming, on the other hand, is not only safer and healthier for farmers, but also encourages just economic systems in the supply chain. It provides an economically viable and socially acceptable alternative to large-scale farming and dependence on subsidies.